https://www.baileynachreinermackesey.com/work-jasper daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631032135625-B3O6UJVN11KCK6JQ77JF/FUN+2.png Work - Kashi Rebranding Brief While studying at the University of Wisconsin-Madison School of Journalism and Mass Communication, I completed a full mock rebranding of Kashi cereal. From research to strategy to creative and planning, a team of 4 other students and I produced an 80-page branding report. Some samples of content are below. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631030640959-EEITVO5KWUKI41YX9QGJ/curb.png Work - Curb Magazine A sampling of work from my time as Editor of Curb Magazine including full spreads, marketing materials and part of the media kit shared with advertisers. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631033701877-CIJ995PI473BGSHVC4RD/Screen+Shot+2021-09-07+at+11.54.52+AM.png Work - Open House Rebranding Package Open House is a Learning Community within University Housing at UW-Madison providing students with a safe space safe space to explore their own identities and larger issues surrounding gender, sexuality, power, and privilege. The Community and Division use the branding I designed on everything from stickers and water bottles to promotional brochures and annual reports. (Resident picture property of University Housing) https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631033972096-P1CYXVK8NWHF47OPJZ81/%E2%80%A2%E2%80%A2Pro_Team_Logo_HiRes+2-01.jpg Work - PRO-Team Advisors PRO-Team is a consulting firm based in Kentucky. I provided them with copywriting and RFP writing services. For confidentiality reasons, I am not able to share full proposals but a cover letter and executive summary are pictured as samples. Other sections I wrote included scope of services, project schedule projections, price proposals, statements of the firm's qualifications, and personnel biographies. (I did not design the pictured logo.) https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631032522037-WA2SY6NHHX8AD2Y7LOFC/observatory.png Work - The Observatory The Observatory is a groundbreaking political factchecking organization in the University of Wisconsin - Madison School of Journalism and Mass Communication. I served as their branding consultant starting at their conception, providing critical brand direction as well as developing their logo and social media presence. Check out my work in action on their website. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631117668967-YD9RQ71HHO457B5HFZT3/FFRf_social-media-logo_teal.jpg Work A sampling of work I contributed in my time as Content Writer / Editorial Assistant at FFRF, including press releases, action alerts, official statements and more. Logo is property of FFRF. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631556688145-LVSZM0X58X87JSB8T1O9/DAIS+LOGO.jpg Work - Domestic Abuse Intervention Services A few examples of pro bono design and copywriting work I have contributed to DAIS. Logo is property of DAIS and not my work. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631628607589-Y9508HMISL6I2YP9T4V1/helvetica.jpg Work https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631032854330-CGRTW2MNF7YCA5QP2QVF/activism.png Work - Research x Writing Along with telling stories through design and creative work, I am extremely passionate about writing and research as a way to tell and re-tell stories that need to be heard, especially those involving social activism. Below are a long form paper and a short form essay I wrote. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631115999739-58KZCLG2ZCH0CUEEURT0/uw.jpg Work - University of Wisconsin - Madison Division of University Housing Below is a sampling of marketing materials from several campaigns I worked on during my time at the University of Wisconsin-Madison's Division of University Housing. The Marketing department serves as the Division's strategic communications leader, the in-house creative agency, and the protector of both the Division and the University's brand. Our mission was to serve as thought leaders in the area of communication, strategize to provide smart marketing solutions to our fellow departments and campus partners and improve the resident experience while reflecting the Division's core values of care, creativity, excellence, integrity, optimism, respect and stewardship. https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631035512531-R1LBP5P7FWD0AUZXFNZ1/IMG_3277.JPG Work https://www.baileynachreinermackesey.com/brine-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://www.baileynachreinermackesey.com/chotto-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464979921827-VSUMOBA4OQ183XFEUL1M/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460667768735-N8F6PJHSY8AQPXQ90WWZ/logo.jpg Chotto Motto Branding for a ramen shop in Hong Kong https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472772858721-VHAI0L4AVSNY6JU0D5Q3/business-card-grid.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897481024-YVEICMR52WEAN6V7SQK7/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897909382-S8OUPQBR01N0POG9EYNV/menu-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771124069-A8OFWZEV7G7BOT3D72PL/website-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771346502-LYJIB0QFHQMOGL2IV2CB/website-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771523159-9LY2BLZ9L0LSL8ZKS28A/website-3.jpg Chotto Motto https://www.baileynachreinermackesey.com/xoko-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko https://www.baileynachreinermackesey.com/app-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - Interface For easy planning, walks are filtered by length. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png Ibili - Experience Geolocation helps anyone navigate like a native. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png Ibili - Features Users click on a stop to learn about each architectural wonder. https://www.baileynachreinermackesey.com/american-portraiture-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465411151470-52H14IV6INJ0O3JA4NYY/american-portraiture-1.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122925-YFXB3MPG7MIYBKEAY905/american-portraiture-1.jpg American Portraiture Layout for American Portraiture: 1945–1968 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123988-QTXL6I7KI03D6ERR1YQ1/american-portraiture-3.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122978-19W4CNW0G9UN5N72U3V0/american-portraiture-2.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123993-GIBXKBFIPISEBSREKZHJ/american-portraiture-4.jpg American Portraiture https://www.baileynachreinermackesey.com/the-ruse-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766188856-F3WQ35DZFPUMTZFG87V1/novel-final.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766237044-GFSVL26O45SCYSZVQXV5/novel-final.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg The Ruse https://www.baileynachreinermackesey.com/moodboard-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461605452797-QA7MI71TS32XTRI3GVOU/Untitled-1.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461619355997-ZAV09MWPDQNH86LHF90N/untitled.jpeg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461620489237-QAQ6U7KEO5III0AYUIFS/get-real.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461618928008-H5L4OM00O8XDG5SFFWXY/7.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461618408530-Y4QZHI2APVIJMRFUG8Q7/crop.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464031021138-YBETCAKP0EZE4GN5QP20/pareidolia.jpg Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033164561-OWERNGEYR0AKBOTZVETB/Untitled-2.png Moodboard https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464033301507-TSX1XY70Q79O991CW3GM/Screen+Shot+2015-03-09+at+4.21.13+PM.png Moodboard https://www.baileynachreinermackesey.com/about daily 0.75 2021-09-08 https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631025479243-NK6QPCMFPJ4UMYNBICIQ/me4.jpg About https://www.baileynachreinermackesey.com/press daily 0.75 2021-09-07 https://www.baileynachreinermackesey.com/resume daily 0.75 2021-09-09 https://images.squarespace-cdn.com/content/v1/613779368da2ec2497dba251/1631203479136-6R67GMBQF2480MFVBFA1/Nachreiner-Mackesey_Resume.jpg Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.baileynachreinermackesey.com/about-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465485665247-X9C7YP596CYFWEIEQQNU/45140003-v2.jpg About